Give Back: Primrose School shares how it’s helping during holidays

‘We believe who children become is just as important as what they know’

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Describe the give-back program of Primrose School:

Community giving is a pillar of our business that is demonstrated by the many ways we contribute time and financial support to local charity. Each year, our center hosts a variety of initiatives that benefit non-profit organizations. Since 2017, we have donated $25,000 to Chatham Education Foundation, Chatham County Partnership for Children, Communities In Schools, and other programs focused on benefiting children.

What has motivated you to give back and spurred you into action?

When we started the business, it was important that we leverage our personal resources and the resources of our customers to positively impact all children in our community — not just those enrolled at our center. We believe who children become is just as important as what they know. For this reason, we strive to give children experiences that enable them to learn the importance of helping others. Through our character development program, children participate in initiatives like an annual book drive that has donated 3,800 books to Chatham Reads, and a food drive which has donated 5,500 items to local food banks. We are proud to provide a platform for ongoing charitable contributions from our Primrose family.

Did COVID-19 affect how you think about giving back to the community?

While our ability to contribute financially did decrease slightly, we have focused on other ways we can impact the community. Our customers led a supply drive for Communities In Schools of Chatham County and a toy drive for Chatham County DSS. Our children made cards for first responders and exchanged letters with residents of a local nursing facility.

How has this program changed you?

Our greatest reward is seeing the children we care for demonstrate kindness and a sense of pride when they help others. Our fondest memories are times when our school family has gathered for charitable endeavors. A culture of giving back has forged a strong sense of community and loyalty with our customers. This aspect will continue to be an integral measure of our business success.

Primrose Schools is national family of accredited early education and care schools serving infants through kindergarten, after-schoolers, their families and communities. Chatham County’s location is at 81 Falling Springs Drive, Chapel Hill. For more information, call 919-441-0441 or go to primroseschools.com.