COA gets nearly $5K from ‘Share the Love’ campaign

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The Chatham County Council on Aging was one of 13 Meals on Wheels America member organizations in North Carolina to earn revenue from the 2022 Subaru “Share the Love” Campaign.

By participating in a number of activities on social media and in the Chatham County community from Nov. 18, 2021, to Jan. 3, the Council earned two revenue shares from the campaign — the maximum amount possible. For every Subaru bought in North Carolina during that time period, customers had the option to donate $250 to local senior nutrition programs when choosing Meals on Wheels as their charity of choice. The campaign period yielded a total of $44,278.98 for 13 North Carolina Meals on Wheels America organizations, with the Council earning $4,919.89 of that amount, or roughly 9%.

The Share the Love campaign observed its 14th anniversary in 2021-22, while the Council plans to use the funds in areas of need deemed most critical.

“Both Meals and Wheels America and Subaru have been instrumental in allowing nonprofits such as ours the opportunity to earn much-needed revenue,” COA Director of Grants and Communications Jimmy Lewis said. “We cannot thank them enough for the commitment they have shown to not only the Council, but the older adult population that we serve each and every day.”

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